London New Fabulous
Summer 2022 Collection: A Tribute to Life’s Joys
Refreshing, enabling, liberating.
In small yet surprising silhouettes and soft summer craftsmanship, it blends fabrics like organza and taffeta with bursts of fuchsia and lime. Blocks of bold color, from orange popping on a black dress to a total look of taffeta in sky blue, mint, or candy pink.
I was particularly influenced by the London New Fabulous movement.
It’s a pioneering group of young designers and architects operating in London, internationally recognized and calling themselves “the new and fabulous London.” The four creators in the group – each in their own way and style – explode the quiet and gray London with bursts of vibrant colors. They challenge what the design establishment defines as “right” and create joyous and enabling mischief.
“We remind people of the joy in encounters and friendships, and the diversity and color they add to our lives,” they say.
Each member of the group uses bold and daring colors and patterns, clashes between people, cultures, and worlds. Yet, they don’t erase London’s eternal classicism; instead,
they burst into it, using it as a background, and completely surprise you.
That’s exactly what I did with the “COLORS” collection for summer 2022.
I burst into the classicism of a tailored and precise evening or cocktail dress and injected seasonal and surprising elements into it. The colors – bold and refreshing – bring liveliness and create a delightful and liberating aesthetic that develops into a new era.
Here’s a bit about the artists in the group:
Yinka Ilori
A British Nigerian, leaving his mischievous mark on everything – from furniture and textiles to urban architecture and placemaking. His colorfulness, combining pastels with primary colors, and patterns with an African scent, meets English-speaking aesthetics.
Camille Walala
A Frenchwoman residing in London, heavily influenced by the Memphis group of the early 80s. With bold black-and-white stripes and vivid color blocks, she implements the graphics associated with her on three-dimensional spaces like interior and exterior design, architecture, and urban space.
Morag Myerscough
A Scottish with a synonymous word for giant neon installations, prints, and typography – from posters and painted walls to festival structures that look like scenes from a children’s fantasy. She reminds me not to overthink and to create from an intuition of what makes me happy and fun.
Adam Nathaniel Furman
He is the founder of the group and a multi-disciplinary creator of intellectual and ironic design, vibrant and humorous. From giant legendary mandalas made of ceramic tiles in a variety of colors to creative lighting fixtures, carpets, and ceramic vessels, Furman is a sought-after creator who brings his color stamp and imbues each project with humanity, diversity, and joy of life.
קרדיטים אמני לונדון:
מורג מייסקו – Morag Myerscough
A NEW NOW, Paris by Morag Myerscough
www.moragmyerscough.com
Other information about the project
https://www.moragmyerscough.com/commissions/a-new-now
אדם נתניאל פורמן – Adam Nathaniel Furman
Fairfield Beacons, London by Adam Netaniel Furman
www.adamnathanielfurman.com
Other information about the project
https://adamnathanielfurman.com/collections/projects
קרדיטים הפקת אופנה:
הפקה: בתאל פרנקו
עוזרת הפקה: מורן אפטר
צילום: שי פרנקו ובר שניר
עוזר צלם: עוז שמש
איפור: מתן סבג
שיער: ליאור גבריאלוב
דוגמניות: איוונקה לסוכנות GNTX ומיי לסוכנות תומר חכים
קולקציה: SUMMER 2022 COLORS
