Our Elegant Dance

Trendy, yet classic. Light but meticulous. Balanced with a twist. The Fall/Winter 2020 collection is a tribute to our women. Women who masterfully balance worlds of contrasts. Between tradition and fashion. Between strength and softness. Between sparkle and mature elegance. Between home and the big world.
 This is our elegant dance.

The inspiration for the collection I draw from two surprising exhibitions.

Tadao Cern created an art installation entirely of black balloons. The “Black Balloons” explore the contrast between the classic image of the balloon – liberated, colorful, and aimlessly floating – and the geometric, black, and calculated structure.

On the other hand, Federico Piccirillo seeks to blend music with visuals. The lightness of delicate, pink balloons – representing sounds – stands in stark contrast to the absolute and contemporary stability of a heavy black piano.

It’s an art that manages to evoke in me the pleasant tension between well-balanced contrasts. A delicate and sophisticated dance, so present in our feminine lives. I returned to the studio and began sketching dresses.

 

And this is our elegant dance.

 

Credits:

 

Tadao Cern’s “Black Balloons” art installation

TADAOCERN Porfolio

 

Federico Piccirillo’s 3D design “Filling Spaces”

https://www.behance.net/gallery/47429375/Filling-Spaces

https://piccigraphicart.myportfolio.com/

 
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ABOUT

Cultivating Elegance: The Evolving Tapestry of Shoshi Yegudayov's Fashion Legacy

HISTORY

Crafting Excellence Since 1992 - Unveiling the Journey of Our Brand's History

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Listen to the soundtrack inspiring our collection's evolution

MAGAZINE

Join us in discovering our inspirations and gaining an exclusive peek into the behind-the-scenes creative journey