Balloon Couture
Fashion is undoubtedly an art. A dazzling, exciting, and vibrant world.
The craft of fashion design encompasses the experience of choosing colors, materials, and shapes that convey its character and the richness of human design.
In order to enjoy all that fashion has to offer, I have chosen in my new summer collection to celebrate diversity. Dresses in different cuts, in a wide range of materials, including lace, tulle, velvet, tapestry, mesh, cotton, sequins, and glitter. A palette of colors in a wide selection.
The result? A vibrant collection, full of lively colors,
that will give each of you the splendor and sparkle you know and love in our collections.
Each item in our magnificent summer collection catches the eye with its colorful vibrancy and the elegant quality that distinguishes it.
As we approached the photoshoot for the collection, we considered what concept could convey the experience of this design and enhance it.
We chose to design the photoshoot according to the amazing world of balloons. Balloons are a symbol of celebration and diversity,
they come in various colors, some shiny and others glittery, and in different shapes!
Every detail was carefully chosen, adhering to the essential principle of balloon design that would appear in the photographs.
Therefore, we prepared three perfect sets, each from its unique world of balloons.
The first set, a giant set composed entirely of silver and sparkling helium balloons,
transmitting wonderfully the elegance and power of our evening dresses.
In the second set, we got the drama we needed, with a black background and huge silver helium balloons adding an additional dimension to the pictures.
And of course, the third set, the happiest and most colorful, with a giant bouquet of helium balloons against the backdrop of urban Tel Aviv.
This is the set that adds a spirit of celebration and joy to each dress.
There is something special about the moment when the art of fashion merges with the art of art and photography into one complete celebration.
I am confident that our lovely summer collection will delight your hearts and surprise your eyes in an amazing way.
